In the business market, precision marketing of consumer products is beneficial to improve
corporate profits. Based on the big data mining of customer consumption, this paper first …

With the development of Internet information technology, the era of big data has come.
Based on the background of big data and the current situation of precision marketing of …

Precise tariff promotion for existing customers is important for telecom operators to increase
their revenue. The basis of successful marketing campaign mainly relies on the analysis of …

The purpose of this paper is to use machine learning technology to build more user profiles
in the process of customer segmentation to assist marketing decision-making. Specifically …

The rapid development of wireless technology has accelerated the use of mobile devices
and mobile services between customers and business. Hefty amount of data are …

Purpose-The study investigates the effect of data-based marketing, which is of great
importance for today's businesses, on the creation of customer segments and on the …

In the golden age of digitalization, customers are generating more data than ever before.
Almost all activities of the customers like searching, choosing, or buying are tracked digitally …

In recent years, with the gradual maturity and landing of big data, cloud computing, artificial
intelligence and other technologies, Internet e-commerce is booming. The marketing …

China Internet plus agriculture was first put forward in 2015 by the Chinese government's
work report, laying the foundation for the development of Internet plus agriculture and …