E‐Commerce Marketing Optimization of Agricultural Products Based on Deep Learning and Data Mining

H Yang, Z Zheng, C Sun - Computational Intelligence and …, 2022 - Wiley Online Library
China Internet plus agriculture was first put forward in 2015 by the Chinese government's
work report, laying the foundation for the development of Internet plus agriculture and …

Analysis of Marketing Management and Process Optimization based on Big Data

L Wu - 2019 Annual Conference of the Society for …, 2019 - aeescience.org
This paper utilizes and integrate effective information, discovers valuable data, uses big data
to drive companies for precise marketing, and provides decision support for corporate …

E‐Commerce Precision Marketing Model Based on Convolutional Neural Network

X Liu - Scientific Programming, 2022 - Wiley Online Library
With the rapid development of network and informatization of the consumer market in my
country, the application and maturity of technologies such as the Internet, terminal …

Data analysis of e-commerce precision marketing system based on artificial intelligence algorithm

J Zhu - 2023 International conference on distributed computing …, 2023 - ieeexplore.ieee.org
With the application of the Internet, big data and artificial intelligence technology in precision
marketing, the outreach of precision marketing is expanding, and various marketing …

Research on E-commerce Customer Segmentation Based on RFAC Model

R Zhao, C Li - 2021 IEEE International Conference on Power …, 2021 - ieeexplore.ieee.org
In order to expand the performance and enhance the competitiveness, various e-commerce
enterprises divide their customers into different groups in order to provide differentiated …

Precision marketing mode of agricultural products e-commerce based on KNN algorithm

Z Gao - Innovative Computing: Proceedings of the 4th …, 2022 - Springer
In recent years, with the gradual maturity and landing of big data, cloud computing, artificial
intelligence and other technologies, Internet e-commerce is booming. The marketing …

[PDF][PDF] An efficient enhanced k-means clustering algorithm for best offer prediction in telecom

M Fraihat, S Fraihat, M Awad… - International Journal of …, 2022 - academia.edu
Telecom companies usually offer several rate plans or bundles to satisfy the customers'
different needs. Finding and recommending the best offer that perfectly matches the …

[PDF][PDF] Determining customer segmentation and behaviour models with database marketing and machine learning

OB Koca - Pressacademia, 2021 - academia.edu
Purpose-The study investigates the effect of data-based marketing, which is of great
importance for today's businesses, on the creation of customer segments and on the …

Prediction of telecom customer churn based on mipca-xgboost method

C Zhuo - Frontiers in Computing and Intelligent Systems, 2023 - drpress.org
In order to solve the problem that the nonlinear information of data in the field of telecom
customer churn prediction is not fully used, or even ignored, which leads to inaccurate …

[Retracted] Analysis of Enterprise Marketing Data Management Integration and Innovation Path Based on BD

L Wang, AT Hoang - Wireless Communications and Mobile …, 2022 - Wiley Online Library
In recent years, the marketing data sources of enterprises are not sufficient, and the quality
of data cannot be guaranteed. In addition, although the data has the characteristics of “large …