The traditional customer segmentation model is based on the value of the customer's
consumed data, and the customer's consumption habit is obtained to predict its potential …

After entering the 21st century, various fields knew significant transformation, like medicine,
engineering, etc., due to the fast advancement of artificial intelligence (AI) and the arrival of …

In the current business environment, where the customer is the primary focus, effective
communication between marketing and senior management is vital for success. Effective …

Mass tourism consumption has entered the market-outbreak period, and tourism economy is
the typical experience economy. As customer demands become increasingly diversified …

As the competition between mobile telecom operators becomes severe, it becomes critical
for operators to diversify their business areas. Especially, the mobile operators are turning …

With the increasement of market competition and marketing costs, more and more
companies use marketing database model to analyze and identify potential customers …

Under the big data, companies can apply data mining and application to accurately grasp
the market changes and customer needs, and then adjust the products and services to …

Nowadays, Telemarketing is an interactive technique of direct marketing that many banks
apply to present a long term deposit to bank customers via the phone. Although the offering …

With the proliferation of the Internet and smart mobile terminals, great progress has been
made in the precision placement and benefit-sharing mechanism of commercial …

The technology can fully explore the user's consumption behavior habits and help the e-
commerce platform formulate more precise marketing strategies in a targeted manner. This …