Facilitating cross-selling in a mobile telecom market to develop customer classification model based on hybrid data mining techniques

H Ahn, JJ Ahn, KJ Oh, DH Kim - Expert Systems with Applications, 2011 - Elsevier
As the competition between mobile telecom operators becomes severe, it becomes critical
for operators to diversify their business areas. Especially, the mobile operators are turning …

Research on precision marketing data source system based on big data

S Zhao, J Ma - International journal of advanced media and …, 2017 - inderscienceonline.com
Under the big data, companies can apply data mining and application to accurately grasp
the market changes and customer needs, and then adjust the products and services to …

Promotion recommendation method and system based on random forest

WH Hu, SH Tang, YC Chen, CH Yu… - Proceedings of the 5th …, 2018 - dl.acm.org
Living in a sharply competitive telecom market, customers are provided with a great variety
of promotions of telecom offers which are excessive and complex in recent years. Not only …

An Evaluation Strategy for Commercial Precision Marketing Based on Artificial Neural Network.

J Cheng - Revue d'Intelligence Artificielle, 2020 - search.ebscohost.com
With the proliferation of the Internet and smart mobile terminals, great progress has been
made in the precision placement and benefit-sharing mechanism of commercial …

[PDF][PDF] Feature selection with data balancing for prediction of bank telemarketing

C Vajiramedhin, A Suebsing - Applied Mathematical Sciences, 2014 - m-hikari.com
Nowadays, Telemarketing is an interactive technique of direct marketing that many banks
apply to present a long term deposit to bank customers via the phone. Although the offering …

[PDF][PDF] Research on the Application of KNN Algorithm Incorporating Gaussian Functions in Precision Marketing Classification of E-commerce Platforms

G Wang - Applied Mathematics and Nonlinear Sciences, 2023 - sciendo.com
The technology can fully explore the user's consumption behavior habits and help the e-
commerce platform formulate more precise marketing strategies in a targeted manner. This …

Analysis and improvement strategy for profit contribution of bank customer under big data background

J Yi - … Conference on Intelligent Transportation, Big Data & …, 2019 - ieeexplore.ieee.org
Our research takes the bank's data as the object, and performs an intensive analysis model
of bank customer profit contribution, under the guidance of big data theory and data mining …

基于优化的xgboost 模型的商业银行电话营销效果分析

徐彬心 - 2017 - ir.lzu.edu.cn
Nowadays, the process of globalization and liberalization of fnance is gradually
accelerating, the competition of banking industry is becoming more and more intense. Itis …

[Retracted] Analysis of E‐Commerce Marketing Strategy Based on Xgboost Algorithm

H Chen, W Wan - Advances in Multimedia, 2023 - Wiley Online Library
With the development and popularization of multimedia technology, people's communication
and information dissemination become more and more convenient. The use of new media …

Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology

D Jia, H Zhang, X Han - Sustainability, 2023 - mdpi.com
In the context of the digital economy, the speed of enterprise development is becoming
faster and faster. To understand and establish the environment of network marketing, we …