This paper investigates how materialism and reference group influence may affect
consumers' preference for western branded fabrics. Data for the study was collected through …

This research studied product attributes and consumers' attitude towards made-in-Nigeria
textiles in the south-south zone of Nigeria. It examined the effect of product quality and brand …

The inclination of consumers to purchase domestically manufactured goods is vital for the
expansion and sustainability of manufacturing in a free market economy such as Nigeria's …

Indigenous clothing materials can be used to create modern fashion design that will
accelerate the industrialisation of locally made materials like campala, kente, adire, ankara …

This study examined consumers' attitude on Made-in-Nigeria textiles and its impact on Job
creation in Osun State, Nigeria. It investigated the reaction ofconsumers to locally made …

The way Nigerian consumers evaluate home made goods could have an impact on their
attitudes and behavioural intension towards domestic and foreign manufactured products …

Abstract “Many people agree that buying made-in-Nigeria products helps to create jobs and
grow the economy. This can boost the manufacturing industry and make the economy …

The researchers critically examined the interplay of consumer perception on consumer
patronage of made in Nigeria fabric in Akwa Ibom State. The main objective of the study was …

Handcrafted textile products include aso-oke, adire, batik and tritik. These products are
made by hands, often with the use of simple tools, and generally artistic and traditional in …

Culture is a significant force in controlling human behaviour, and its effect is so normal and
automatic that its behavioural influence is usually assumed as natural. The main aim of the …