This qualitative study adopted the theory of planned behaviour (TPB) model to explain
intentions to buy organic food among Thai people. The TPB model factors of organic food …

Ample research has been conducted in the organic food market and researchers have
investigated factors affecting the purchase behavior of consumers in many countries …

Even though Asian countries are expected to become a dominant market for organic foods
in the coming years, there are few studies which focused on young Asian consumers' …

The present study attempts to investigate the consumer's intention to purchase organic food
in the context of a developing nation (India) using the Theory of Planned Behavior (TPB) …

Green products are among the widely used products worldwide due to their environmental
benefits. However, information on the consumers' purchase intention towards green …

Purpose This paper proposed an adaptation of the theory of planned behavior (TPB) model
to study the factors influencing organic food purchase behavior in an emerging market. This …

Purpose–The purpose of this paper is to investigate the applicability of theory of planned
behavior (TPB) with special emphasis on measuring the direct and moderating effects of …

This study aims to propose an extended model of the theory of planned behavior (TPB)
which helps us to investigate young Chinese consumers from college and university, and …

Organic products have been gaining popularity among consumers worldwide due to the
environmental and health benefits they are associated with. As a result of this trend, organic …

The recent growth of organic food sector has contributed to the growth of consumer research
in this area. The rise in consumer research related to organic food is particularly evident in …