This study aims to explore how perceived influence of game streamers affects viewer video
game engagement. We propose a research model based on an extended means-end chain …

Despite the increasing popularity of game streamers on live streaming platforms, the
understanding of how perceived influence of game streamers affects audience video game …

Game live streaming has become a flourishing phenomenon worldwide, yet research has
primarily focused on understanding user consumption behavior from a socio-psychological …

Video game streaming (VGS) has attracted hundreds of millions of viewers all over the world
to not only watch but also participate in a variety of VGS activities, such as interacting with …

Video game streaming (VGS) has attracted millions of users and shown unprecedented
growth globally. With technological development, these appealing media have largely …

The activity of watching others play video games in real time through online streaming
services has grown greatly during the past years. This study aims to answer the question …

Producing and consuming live-streamed content is a growing trend attracting many people
today. While the actual content that is streamed is diverse, one especially popular context is …

China is not only the largest but also one of the fastest-growing live streaming markets
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …

Over the last five years, live-streaming platforms, such as Twitch and YouTube, have been
dramatically developed and used for individuals' broadcast of digital content, including …

While video games have been widely investigated from the perspective of play, an emerging
online media phenomenon is the spectating of video game play, captivating millions of users …