Reactions of consumers to the appearance and taste of pork with and without information
concerning outdoor production of pigs were tested in France, Denmark, Sweden and UK …

Consumer focus groups in France, England, Sweden and Denmark were used to obtain
insights into the decision-making involved in the choice of fresh pork and attitudes towards …

To analyse consumers' attitudes and perceptions towards pork, online surveys were
performed with 11,294 consumers from ten European Union (EU) and four non-EU …

Using the same digital photographs of pork chops varying systematically in fat cover, colour,
marbling and drip, 12,590 consumers from 23 countries each selected their preferred chop …

The preference for pork varying in its fat cover, lean colour, marbling and drip differs among
countries, but the influence of socio-demographic factors is unknown. In this study of 11,717 …

Changes at consumer level, as well as an image decline of the meat sector, resulted in
considerable decreases of fresh meat consumption. Consumer orientation is considered as …

The purpose of the present paper is to investigate the market potential of pork labelled to
indicate medium and high levels of animal welfare. The paper asks, in particular, whether …

This study focused on how the consumer perceived the eating quality of pork. Detailed
questionnaires were distributed to pork consumers (n= 526) in Denmark, Norway and …

Are consumers interested in aspects of pig production and do they take these into account in
their buying decisions when such information is available? Samples of consumers in …

Danish consumers from Roskilde, a town near the Danish capital Copenhagen (n= 213),
and from Holstebro, a provincial town in the north-western part of Jutland (n= 162), rated …