Application of big data to precision marketing in B2C E-commerce

S Yin, H Pan - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
With the emergence and the widespread use of big data, more industries gain the strong
radiation effect from it, which also brings new opportunities for the development of B2C e …

On the application of large data technology in B2C E-commerce precision marketing mode

G Xu, Q Chen - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
In recent years, big data analysis method has been widely used in many fields, such as
environmental art design, computer technology application enterprise investment and so on …

Research on Precision Marketing of Big Data in Small-and Medium-Sized E-commerce Enterprises

Y Sun - Modern Industrial IoT, Big Data and Supply Chain …, 2021 - Springer
At present, with the rapid development of social information technology, data information
presents an explosive growth. In the era of big data, the precision marketing of big data …

The E-commerce Precision Marketing Strategy in Big Data Environment

J Lin - Cyber Security Intelligence and Analytics: Proceedings …, 2020 - Springer
The development of e-commerce in China has experienced a period of rapid development.
The highly developed internet has made big data as an important foundation for e …

Research on the Development of Retail E-commerce in China from the Perspective of Big Data

H Gao - 2020 International Conference on Big Data Economy …, 2020 - ieeexplore.ieee.org
After more than 20 years of development, China's retail e-commerce industry shows an
explosive growth trend. At the present stage, the over-speed growth of the retail e-commerce …

Research on Quanzhou E-commerce Enterprise Network Marketing Strategy Based on Big Data Precision Marketing

L Chen - … Conference on Economy, Management, Law and …, 2022 - atlantis-press.com
With the rapid development of information technology, Internet users are increasing day by
day, which has further promoted the rapid development of e-commerce websites, and also …

Design of the automobile marketing system based on the big data

S Lv - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
With the continuous maturity of the application of the big data technology, now the
technology has been widely used in the automobile industry. In many fields such as the …

Research on the precise marketing method of goods based on Big Data technology

Z ZHONG, Z Sanping, LI Yuzhen - 2021 2nd International …, 2021 - ieeexplore.ieee.org
The rise of self-media, the widespread use of Internet of Things (IoT), and the speed of
information dissemination has been greatly increased. The rapid development of the scale …

Research on E-commerce Precision Marketing Model Based on Big Data Technology

K Liu - 2021 2nd International Conference on Big Data …, 2021 - ieeexplore.ieee.org
With the development of information technology and the popularization of the Internet,
people's lifestyles have undergone tremendous changes. The e-commerce industry …

Application of big data marketing in customer relationship management

P Yin, H Huang, M Zhao, Y Zhu - … 2021 5th International Conference on E …, 2021 - dl.acm.org
Policy decisions and marketing models have a great impact on the specific application of
customer relationship management. In various fields of marketing, big data marketing is …