The one to watch: heuristic determinants of viewership among influential twitch streamers

EM Church - Electronic Commerce Research, 2022 - Springer
Twitch users watched over 1.2 billion hours of streaming video in a single month in 2020,
with the vast majority of these hours devoted to videogames. The most popular streamers …

Understanding characteristics of popular streamers on live streaming platforms: Evidence from Twitch. tv

K Zhao, Y Hu, Y Hong, JC Westland - Journal of the Association for …, 2019 - papers.ssrn.com
Live streaming platforms such as Twitch and Periscope have become some of the most
popular synchronous social networking services. In order to attract viewers, streamers are …

Twickle: Growing Twitch Streamer's Communities Through Gamification of Word-of-Mouth Referrals

JT Browne, B Batra - Proceedings of the 2018 ACM International …, 2018 - dl.acm.org
Twitch. tv has grown to be one of the largest streaming platforms worldwide, hosting over 2
million active streamers. Many of these streamers are using their Twitch stream to earn a …

Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication

J Woodcock, MR Johnson - Social media influencers in strategic …, 2021 - taylorfrancis.com
Twitch. tv is one of the most successful online live streaming platforms in the world, with 200
million viewers, 2 million regular “streamers,” and a market value of over $1 billion. In this …

Cross-platform interactions and popularity in the live-streaming community

L Arnett, R Netzorg, A Chaintreau, E Wu - … of the 2019 CHI Conference on …, 2019 - dl.acm.org
Twitch, a live video-streaming platform, provides strong financial and social incentives to
developing a follower base. While streamers benefit from Twitch's own features for forming a …

Game-swinging on Twitch: an affordances perspective

EM Church, R Thambusamy - Electronic Markets, 2022 - Springer
Live-streaming is now a popular form of new media as well as an important driver of E-
Commerce. Nowhere is this seen more than in video-game streaming on Twitch. Streaming …

Fame! I wanna stream forever! Analysis and Critique of Successful Streamers' Advice to the Next Generation

M Consalvo, K Boudreau, N Bowman, A Phelps - 2023 - aisel.aisnet.org
This paper examines community-created online 'howto'videos that offer advice for video
game streamers and content creators. The goal of this study was to investigate how …

Popfactor: Live-streamer behavior and popularity

R Netzorg, L Arnett, A Chaintreau, E Wu - Proceedings of the …, 2021 - ojs.aaai.org
Live video-streaming platforms such as Twitch enable top content creators to reap significant
profits and influence. To that effect, various behavioral norms are recommended to new …

The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions

Y Jiang, HT Lee, W Li - Frontiers in Psychology, 2024 - frontiersin.org
This study explores the impact of two characteristics of streamers—expertise and
entertainment—on viewers' purchase intention and follow intention in live-streaming e …

Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics

Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …