More than in any other sector, luxury consumption is a response to a search for emotions,
pleasure, uniqueness, consideration, and greatest services. The luxury consumer wants to …

Purpose The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and
especially in countries that previously lacked any such market. Structural changes in the …

The rise of emerging market luxury brands, digital and online innovations, and growth in
consumption globally has opened the doors for seasoned luxury houses and new players to …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers, the luxury market has transformed from its traditional …

Although the definition of a 'luxury'brand is open for debate, the natural evolution of luxury,
with luxury brands first being adopted by the affluent and wealthy before inevitably being …

The word" luxury" has almost lost its meaning. Once used to describe genuinely prestigious
products or places, the concept of luxury has been hijacked by a multitude of aspiring or …

For a long time, traditional luxury brands have been reluctant to accept the opportunities
provided by digital technologies. Some of the major concerns have included the increased …

This special issue on luxury brand strategies and customer experiences includes eleven
research papers which are valuable for marketers and researchers. Articles are grouped by …