In tourism research, sociologists and anthropologists have been turning to qualitative
approaches for a long time. This is not the case for researchers working in other disciplines …

The issue of common method variance (CMV) has become almost legendary among today's
business researchers. In this manuscript, a literature review shows many business …

Common method variance (CMV) is an important concern in international marketing
research because presumed substantive relationships may actually be due to shared …

This study reviewed use of covariance-based structural equation modeling (SEM) in 209
articles published in nine tourism journals between 2000 and 2011. Time-series analysis …

Exploratory studies in the social sciences are being increasingly advocated, particularly in
relation to new research themes or when addressing an existing issue from a new …

Reviewing past research effortsfacilitates improvement and understanding of research in
tourism. Such an examination indicates the direction of research and methodological …

Common method variance is routinely viewed as a pervasive problem in organizational
research, one that undermines good science and biases empirical conclusions. The authors …

Qualitative research in tourism is often blamed for missing the tenets of 'good'science. There
are two major reasons for this. On one hand, positivism is still the prevailing paradigm in …