Game live streaming has become a flourishing phenomenon worldwide, yet research has
primarily focused on understanding user consumption behavior from a socio-psychological …

Live streaming has become extraordinarily popular worldwide. As a new form of social
media, live streaming enables two levels of real-time interactions (ie, between viewers and …

Live streaming shopping platforms are increasingly gaining momentum. However, how live
streaming engages its viewers and induces purchase is poorly understood. Viewing a …

Encouraged by the technological breakthrough of the hyper-modern era, social
livestreaming has arisen as one of the most engaging communities in recent years, enabling …

The motivations of viewers of live game streaming (LGS) should be distinguished from those
of viewers of esports events and studied with a novel approach reflecting the current media …

While video games have been widely investigated from the perspective of play, an emerging
online media phenomenon is the spectating of video game play, captivating millions of users …

The activity of watching others play video games in real time through online streaming
services has grown greatly during the past years. This study aims to answer the question …

While previous research into live streaming was predominantly focused on video games, its
content creation and provision has tremendously evolved, extending well-beyond game …

Producing and consuming live-streamed content is a growing trend attracting many people
today. While the actual content that is streamed is diverse, one especially popular context is …

Video game streaming (VGS) has attracted hundreds of millions of viewers all over the world
to not only watch but also participate in a variety of VGS activities, such as interacting with …