Contributing to the research on sustainable consumption, we propose a conceptual
framework for examining the antecedents of two forms of sustainable consumption behavior …

Although ecologically and socially responsible consumption helps to reduce the harmful
effects of resource use for both nature and society, all types of consumption (whether green …

This special issue of the Journal of Consumer Behaviour aims to contribute to the
knowledge of the drivers of environmentally sustainable behaviour and the characteristics of …

Sustainable consumption refers to consumers' socially and environmentally responsible
consumption practices. The present study is the first to investigate possible individual …

Increasing environmental challenges together with irresponsible consumption and
production practices call for marketing research focused on sustainability. The United …

This article explores consumers' motivations for sustainable consumption in the context of a
developing country. By interpreting qualitative data collected from in-depth interviews using …

Responding to the global call for a “sustainable economy” requires meaningful insights into
sustainability-conscious consumers and their actual buying behaviors. Sustainable …

Increased demands for sustainable apparel products require research to understand better
how to encourage sustainable buying behavior effectively, especially in the understudied …

Owing to environmental pollution and care for natural resources, the notion of sustainable
consumption has gained significant research attention. However, studies on sustainable …

Purpose Promoting sustainable behavior is an elusive task as it is not an innate and natural
response of individuals. While a conducive environment that promotes sustainability …