In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers, the luxury market has transformed from its traditional …

Over the past decades, the topic of luxury, luxury goods and luxury brands has garnered
considerable attention both in academic and practitioner circles. Indicatively, large …

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and
especially in countries that previously lacked any such market. Structural changes in the …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers than ever before, the luxury market has transformed from its …

The headline of a recent ad for Pegasus, a line of bathroom fittings by Home Depot,
says,“Luxury is only for the privileged? What gave you that idea?” Today, the promise of the …

This special issue on luxury brand strategies and customer experiences includes eleven
research papers which are valuable for marketers and researchers. Articles are grouped by …

In spite of considerable prior research on luxury branding, no widely accepted definition of
“luxury brand” exists. The purpose of this paper is to review the literature in order to: a) …

International luxury businesses are challenged by the identification and satisfaction of the
common needs and desires of global market segments. Although luxury goods have …

The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs,
and students interested to know about the luxury business As key new luxury markets like …