[图书][B] Owning game-changing subcategories: Uncommon growth in the digital age
D Aaker - 2020 - books.google.com
Owning Game-Changing Subcategories is about creating organizational growth in the
digital age by creating and owning game-changing subcategories fueled by digital. Owning …
digital age by creating and owning game-changing subcategories fueled by digital. Owning …
[图书][B] Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
A Kennada - 2019 - books.google.com
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands" The Uber of this""
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
[图书][B] Optimizing Digital Strategy: How to make informed, tactical decisions that deliver growth
C Bones, J Hammersley, N Shaw - 2018 - books.google.com
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing
world of technology-enabled business. From performance marketing through to …
world of technology-enabled business. From performance marketing through to …
[图书][B] The digital transformation playbook: Rethink your business for the digital age
DL Rogers - 2016 - degruyter.com
In pursuing the answers to this question, I have been privileged to draw on the insights,
perspectives, and questions of an amazing range of executives and entrepreneurs, both …
perspectives, and questions of an amazing range of executives and entrepreneurs, both …
[图书][B] Organic growth disciplines: A strategic framework for imagining business growth opportunities
D Sudharshan - 2019 - emerald.com
Ad Age.(1999a). Advertising century: Top 10 jingles. March 29. Retrieved from https://adage.
com/article/special-report-the-advertising-century/ad-age-advertisingcentury-top-10 …
com/article/special-report-the-advertising-century/ad-age-advertisingcentury-top-10 …
[PDF][PDF] The digital business imperative
T Schadler, N Fenwick… - Forrester, available …, 2017 - bleu-azur-consulting.eu
Digital fundamentally changes your relationship with your customers. you can't address this
change with a bolt-on digital strategy that adds an app here or a site there. To remain …
change with a bolt-on digital strategy that adds an app here or a site there. To remain …
[图书][B] Designed for digital: How to architect your business for sustained success
Practical advice for redesigning “big, old” companies for digital success, with examples from
Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most …
Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most …
[PDF][PDF] Strategic principles for competing in the digital age
M Hirt, P Willmott - McKinsey Quarterly, 2014 - academia.edu
Digitization often lowers entry barriers, causing long-established boundaries between
sectors to tumble. At the same time, the “plug and play” nature of digital assets causes value …
sectors to tumble. At the same time, the “plug and play” nature of digital assets causes value …