With dramatic changes in consumer behavior from online shopping to the influence of social
media marketers are finding it harder than ever to coordinate, prioritize and integrate the …

The digital age is transforming job descriptions, especially for CEOs | Emerald Insight Books
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Drive more value from all your marketing and communications channels--together! Demolish
your silos and sync all your messaging, strategies, and tactics (really!). Optimize every …

Innovative brand engagement architectures, smart communication and messaging
platforms, CRM-driven systems, technologies and infrastructures are now part of marketing …

The business story of the 1980s and'90s was, in large measure, the story of
commoditization. Globally, in one market after another, companies large and small learned …

Shake up and redefine the market by changing your game! A new generation of businesses
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Digital transformation is no longer news--it's a necessity. Despite the widespread threat of
disruption, many large companies in traditional industries have succeeded at digitizing their …

In this age of marketing complexity, some marketers have risen above the fray and are
accelerating the results of their digital marketing campaigns. They have a complete view of …

The emerging present is a fast-changing context for incumbent organizations, especially in
market segments where online behavior is replacing physical proximity, and users engage …