Ideas for leaders to engage directly with customers to shape their brand and marketplace
success Since its debut E-commerce has been centered on the transaction, which …

In his latest book, Everywhere: Comprehensive Digital Business Strategy for the Social
Media Era, W2 Group Chairman Larry Weber addresses the challenges faced by companies …

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for
social media and other digital marketing initiatives for 2011. A number of digital efforts …

The evolution of commerce in the digital era has redefined the strategies and paradigms of
sales promotion. This paper delves into the pivotal role played by the integration of online …

GE, Sony, Hallmark, Intel, Xerox, Procter & Gamble, IBM, some of these corporations
dominate the business‐to‐consumer space. Others, business‐to‐business. What they have …

In Rewired, the world's most influential management consulting firm, McKinsey & Company,
delivers a road-tested, how-to manual their own consultants use to help companies build the …

What makes a brand successful in the digital age? A joint study by SAP, Siegel+ Gale, and
Shift Thinking suggests that digital brands don't just do things differently; they also think …

This book gives senior executives the compass they need to navigate the digital revolution,
and achieve long-term business objectives by leveraging digital strategies, channels and …

Many businesses are now involved in the digital marketplace. Yet Gianvito Lanzolla and
Jamie Anderson argue that the new reality of numerous companies offering overlapping …