[PDF][PDF] Digital" X": In Need of New Theories or Do Prior Theories Suffice?
In recent years, we have seen a growing trend in which the term digital is affixed to other
management concepts, implying that there is something different with “digital.” These …
management concepts, implying that there is something different with “digital.” These …
[图书][B] Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.
R Laurens - 2019 - taylorfrancis.com
Is your organisation in good shape for today's digital world? Has it effectively changed the
way it works to keep up with the new connected consumer? Or is it still stuck on the digital …
way it works to keep up with the new connected consumer? Or is it still stuck on the digital …
[图书][B] Digital Darwinism: Branding and business models in jeopardy
RT Kreutzer, KH Land - 2014 - books.google.com
Digital Darwinism is a key challenge for all companies and brands. Not all companies and
managers are aware of the challenges lying ahead. This book helps to identify the need for …
managers are aware of the challenges lying ahead. This book helps to identify the need for …
[引用][C] Next Gen Commerce: Revolutionizing Digital Markets
YE Rachmad - 2021 - Professional Business Book …
[图书][B] The shift: the transformation of today's marketers into tomorrow's growth leaders
SM Davis - 2009 - books.google.com
Praise for The Shift" More than ever, the role of marketing has to be to drive profitable growth
by unlocking customer insights. The Shift provides inspiring examples of how leading …
by unlocking customer insights. The Shift provides inspiring examples of how leading …
[图书][B] 21st century business: Managing and working in the new digital economy
JW Cortada - 2000 - dl.acm.org
ABSTRACT From the Book: PREFACE: Preface The business climate today is in a state of
flux, evolving in many ways, but essentially from the forms familiar to managers and workers …
flux, evolving in many ways, but essentially from the forms familiar to managers and workers …
[图书][B] The Agile Marketer: Turning customer experience into your competitive advantage
R Smart - 2016 - books.google.com
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a
whole new game: it's fundamentally about competing on the customer experience …
whole new game: it's fundamentally about competing on the customer experience …