This bibliometric review explores the role of social media in small-and medium-sized
enterprises (SMEs) by examining the current literature and identifying research gaps. A …

Purpose–The purpose of this paper is to investigate why small-and medium-sized
enterprises (SMEs) are using social media and how they should measure its return on …

Large scale enterprises (LSEs) successfully adopt social media to gain competitive
advantage through creation of brand awareness, promotion of customersatisfaction and …

The adoption of social media metrics by small and medium-sized enterprises (SMEs) has
become a critical tool for engaging customers and enhancing strategic outcomes. However …

Abstract While Small and Medium Enterprises (SMEs) often face the constraints of financial
and IT resources, the emergent social media could be a cost effective tool for SMEs to …

Purpose Despite the blossoming nature of social media marketing, the nuances and
implications among small-and medium-sized enterprises (SMEs) appear to be under …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

The objective of this study is to review both the academic and industry literature on ROI of
social media along with social media marketing tools, goals and measures especially in …

Social media has revolutionised business-customer interactions and brand-building for both
traditional large-scale companies and the latest online companies. Established enterprises …

Social media is a platform that allows users to create content, and share ideas, and
information in an internet based form of communication. Social media is gaining attention to …