Aims: To provide a snapshot content analysis of social media marketing among leading
alcohol brands in the UK, and to outline the implications for both regulatory policies and …

Objective: Digital media platforms like Facebook and Instagram play a significant role in the
marketing of alcohol, connecting producers and consumers in novel ways. Alcohol …

Abstract Introduction and Aims To examine how alcohol brands use sport in their
communication activities on social media. Despite extensive research exploring alcohol …

Young people increasingly communicate and interact via social digital media such as Social
Network Sites (SNS), where they discuss and display alcohol-related content. SNS have …

In September 2012, the Australian Advertising Standards Bureau (ASB) made 'landmark
decisions' relating to the use of Facebook by vodka brand Smirnoff and beer brand Victoria …

Objective: The purpose of this study is to inform public health efforts to reduce alcohol-
related harm by describing the alcohol marketing landscape. We review the size, structure …

Background: There is considerable evidence that exposure to alcohol marketing increases
the likelihood of adolescents initiating and engaging in alcohol consumption. There is a …

This study investigates the effects of social media marketing of alcoholic beverages using a
2 (likes: low vs. high)× 2 (shares: low vs. high)× 3 (display ad type: alcohol ad vs. antibinge …

Highlights•Alcohol-related content is common on social media.•Posting alcohol-related
content is associated with adverse alcohol outcomes.•Exposure to alcohol-related content …

Aims: With the proliferation of the Internet and online social media use, alcohol advertisers
are now marketing their products through social media sites such as YouTube, Facebook …