This paper discusses the importance of conceptualisation in quantitative research. It
explains in simple terms what conceptualisation entails, and indicates where and how the …

In many research textbooks the distinction between qualitative and quantitative research is
inadvertently linked with philosophical perspectives. This in essence creates a mutually …

A cardinal requisite of successful research lies in the proper selection of the research
methodology applied to achieve research objectives using the available resources. In …

This paper attempts to discuss quantitative and qualitative research methodologies within
the broad field of business research. In the light of looking for possible similarities and …

Theoretical frameworks or indeed other frameworks such as models and constructs are
important components of business and management research. They help us explain and …

Purpose–The purpose of this paper is to reexamine the importance of theory in research.
The paper focuses on discussing the underlying principles that influence the research …

Qualitative research has been criticised for not building a distinctive body of knowledge,
leading to fewer publications and citations. In the light of this critique, this paper offers …

Business students like to think that their research is of practical value but rarely have the
confidence to question the validity of the data they have collected. Teachers expect that …

Why the need for a second edition? Has writing a research project really changed that much
in the last three years? Well, in many cases, no it hasn't. The research project continues to …

Instrument validity, though at the heart of quantitative business research, has not been
adequately treated by novice researchers and advisors alike, potentially invalidating …