Research in the social sciences is built on either quantitative or qualitative analysis,
depending on the research context. Using both quantitative and qualitative analyses in the …

A cardinal requisite of successful research lies in the proper selection of the research
methodology applied to achieve research objectives using the available resources. In …

This paper attempts to discuss quantitative and qualitative research methodologies within
the broad field of business research. In the light of looking for possible similarities and …

This accessible guide provides clear, practical explanations of key research methods in
business studies, presenting a step-by-step approach to data collection, analysis and …

Researchers and students in the business field are increasingly turning to qualitative
methods to seek answers for complex research questions. Current literature presents a …

Untitled Page 1 Page 2 RESEARCH QUALITATIVE METHODS in BUSINESS Page 3 SAGE
was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge …

“Research in social sciences is a systematic investigation process that is employed in order
to increase or revise current knowledge”. Research in social sciences, especially in …

This accessible new dictionary provides clear and authoritative definitions of terms,
approaches, and techniques in the area of business research methods. It covers research …

This updated and revised edition offers a comprehensive overview of key research methods
and the main choices available when undertaking research in business and management …

Purpose–The purpose of the paper is to introduce the themed issue about qualitative
research in the business and management field Design/methodology/approach–The paper …