Understanding how option values are compared when making a choice is a key objective for
decision neuroscience. In natural situations, agents may have a priori on their preferences …

Here, we briefly review the evolution of research on human decision-making over the past
few decades. We discern a trend whereby biology moves from subserving economics …

Neuroeconomics has further bridged the once disparate fields of economics and
psychology. Such convergence is almost exclusively attributable to changes within …

Neuroeconomics shares the main goals of microeconomics: to understand what causes
choices, and the welfare properties of choice. The novel goal is linking mathematical …

Integrating costs and benefits is crucial for optimal decision-making. Although much is
known about decisions that involve outcome-related costs (eg, delay, risk), many of our …

When choosing between two options, correlates of their value are represented in neural
activity throughout the brain. Whether these representations reflect activity that is …

Neuroeconomics applies models from economics and psychology to inform neurobiological
studies of choice. This approach has revealed neural signatures of concepts like value, risk …

We evaluate the merits of different conceptualizations of frontal cortex function in value-
guided decision-making. According to one view each frontal cortical region is concerned …

The core feature of an economic exchange is a decision to trade one good for another,
based on a comparison of relative value. Economists have long recognized, however, that …

Economic forces shape the behavior of individuals and institutions. Forces affecting
individual behavior are attitudes about payoffs (gains and losses) and beliefs about …