This paper outlines the development of research in the domain of service (s) marketing from
its birth as an area of academic study in the 1960s/1970s to the current time. It identifies four …

Purpose The growing service sector has experienced several revolutions that have
transformed the way services are created and delivered. In parallel, services increasingly …

'Journal of Retailing'continues its support of services research by publishing two special
volumes on the service marketing discipline and literature. The articles accepted for the first …

Purpose–The purpose of this paper is to encourage the reader to think differently about
service-related issues and to strive to conduct service research that makes a …

Over the past two and a half decades services marketing has emerged as a well established
area of inquiry in the marketing discipline. In many ways, its growth and acceptance in the …

During the past 5 years, there have been more articles in JSR on service marketing than on
any other area of service research. It is undeniable that the service marketing area has been …

Describes how service businesses, who have most direct contact with consumers, seem to
be the last to adopt a consumer‐oriented marketing concept. Theorizes over service …

Offers the personal interpretations of authors as participant‐observerstogether with a data‐
based analysis of the evolution of the servicesmarketing literature. Bibliographic analysis of …

Viewpoint: service marketing research priorities | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Viewpoint: service …

The Handbook is organized in six major sections: The service setting, demand
management, service excellence and profitability, service recovery, service relationships …