Sports marketing has become a cornerstone of successful sports management and
business, driving growth in sport organisations and widening fan-bases. Showcasing the …

Purpose Growth of China's sport industry has brought tremendous opportunities to sport and
non-sport organizations domestically and globally; nonetheless, the enlargement has also …

Preface sector. This “mixed economy” of sport emphasizes the need for planned and careful
sport management. The field of sport management has changed significantly over the past …

Managing the Football World Cup explores areas often overlooked by project management
and business studies researchers. Therefore considering the global impact of the Football …

Purpose The purpose of this paper is to encourage scholarly inquiries to critically examine
broad perspectives of marketing and business operations in the sport industry of growing …

In this introduction to the text, we refer to sport management's past in order to give
perspective on its future–specifically with respect to digital technologies. We illustrate that …

Contemporary sport is both a sophisticated and complex international business and a mass
participatory practice run largely by volunteers and community organisations. Now in a fully …

Sports contexts are increasingly used in management research to test and develop theory
and explore managerially relevant phenomena. This growth in publications is likely driven …