Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

The new and extended Second Edition of the award-winning textbook Sustainability
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …

As the engine that drives the global economy, marketing leaves an enormous footprint on
the environment and society. To help readers make a lasting impression in their marketing …

The concept of sustainability is increasingly being addressed theoretically by scholars and
practically by managers and policymakers. With this growing focus on sustainability efforts …

This article examines the principles and practices of the marketing system within corporate
social responsibility and sustainable development frameworks to argue that responsible …

Marketing and sustainability | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Marketing and sustainability Peter …

This commentary offers reflections on how scholars can advance the marketing discipline
and contribute to the achievement of the United Nations Sustainable Development Goals …

Although research has explored ways to encourage sustainable consumption, many
problems of unsustainable consumption remain, suggesting a need to reconsider current …

A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …

This book is appropriate for the following courses: Sustainable Enterprise Sustainable
Business Practices Sustainability Marketing Society Social Marketing Sustainable …