Sustainable marketing: Market-driving, not market-driven
JN Sheth, A Parvatiyar - Journal of macromarketing, 2021 - journals.sagepub.com
Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …
decades. Starting with the early concerns in the 1960s about the world's finite resources that …
[图书][B] Sustainability marketing: A global perspective
The new and extended Second Edition of the award-winning textbook Sustainability
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …
Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the …
[图书][B] Sustainable marketing
D Martin, J Schouten - 2014 - thuvienso.hoasen.edu.vn
As the engine that drives the global economy, marketing leaves an enormous footprint on
the environment and society. To help readers make a lasting impression in their marketing …
the environment and society. To help readers make a lasting impression in their marketing …
Market-focused sustainability: market orientation plus!
GTM Hult - Journal of the Academy of Marketing Science, 2011 - Springer
The concept of sustainability is increasingly being addressed theoretically by scholars and
practically by managers and policymakers. With this growing focus on sustainability efforts …
practically by managers and policymakers. With this growing focus on sustainability efforts …
Marketing means and ends for a sustainable society: A welfare agenda for transformative change
RJ Varey - Journal of Macromarketing, 2010 - journals.sagepub.com
This article examines the principles and practices of the marketing system within corporate
social responsibility and sustainable development frameworks to argue that responsible …
social responsibility and sustainable development frameworks to argue that responsible …
Marketing and sustainability
P Jones, C Clarke‐Hill, D Comfort… - Marketing intelligence & …, 2008 - emerald.com
Marketing and sustainability | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Marketing and sustainability Peter …
Briefings Open Access Publish with us Advanced search Marketing and sustainability Peter …
The convergence of sustainability and marketing: Transforming marketing to respond to a new world
RN Bolton - Australasian Marketing Journal, 2022 - journals.sagepub.com
This commentary offers reflections on how scholars can advance the marketing discipline
and contribute to the achievement of the United Nations Sustainable Development Goals …
and contribute to the achievement of the United Nations Sustainable Development Goals …
The sustainability pyramid: A hierarchical approach to greater sustainability and the United Nations sustainable development goals with implications for marketing …
WM Lim - Australasian Marketing Journal, 2022 - journals.sagepub.com
Although research has explored ways to encourage sustainable consumption, many
problems of unsustainable consumption remain, suggesting a need to reconsider current …
problems of unsustainable consumption remain, suggesting a need to reconsider current …
Sustainability in marketing: A systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
MB Lunde - AMS review, 2018 - Springer
A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …
marketing and sustainability. However, a review of marketing literature shows that this field …
[图书][B] Sustainable enterprise: A macromarketing approach
M Peterson - 2012 - books.google.com
This book is appropriate for the following courses: Sustainable Enterprise Sustainable
Business Practices Sustainability Marketing Society Social Marketing Sustainable …
Business Practices Sustainability Marketing Society Social Marketing Sustainable …