Bicultural bilingual individuals have incorporated two cultures within themselves and speak
the languages of those cultures. When cued by a particular language, these individuals …

This study examines how the valence of cultural cues in the environment moderates the way
biculturals shift between multiple cultural identities. The authors found that when exposed to …

Four studies examined and empirically documented Cultural Frame Switching (CFS; Hong,
Chiu, & Kung, 1997) in the domain of personality. Specifically, we asked whether Spanish …

Increasingly, individuals identify with two or more cultures. Prior research has found the
degree to which individuals chronically integrate these identities (bicultural identity …

The intricate interactions between language and culture shape bilingual and bicultural
individuals' psychological responses to social contexts. Language carries cultural scripts …

The authors propose that cultural frame shifting—shifting between two culturally based
interpretative lenses in response to cultural cues—is moderated by perceived compatibility …

To explore the possible cognitive consequences of biculturalism, the authors examine the
complexity of cultural representations in monocultural and bicultural individuals. Study 1 …

Bilingual speakers often code-switch from one language to another, especially when both
languages are used in the environment. This article explores the potential theoretical …

How do bilingual consumers process bilingual information? Prior research indicates that
stimulus-related concepts (type of name translation and language emphasis) play a critical …

This article discusses a study that examined cultural frame switching among bicultural Greek
participants living in the Netherlands. The research demonstrated that self-evaluations, self …