It is sometimes thought, for a variety of reasons, that audience research is dead. In the age of
multiple screens, it is difficult to pinpoint when people become audiences. And, in the wake …

Audience research, this paper suggests, is an excellent field to test the claims of Media
Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research …

Irrespective of their academic upbringing, media audience researchers share a common
goal: to increase our knowledge of how the media are used-in the widest sense of the word …

Mediated communication is no longer simply or even mainly mass communication ('from one
to many') but rather the media now facilitate communication among peers (both 'one to …

As its title implies, this article explores a number of unanswered questions and outstanding
issues in contemporary audience research. These include: models of the “active audience”; …

In the winter of 2005/6, the UK news was awash with stories detailing the social havoc
wreaked by media; teenager Luke Mitchell was jailed for the inhuman slaughter of 14-year …

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies
research into the television audience. With the development of ethnographic research …

Modern media and communication technologies possess a hitherto unprecedented power to
encode and circulate symbolic representations. Throughout much of the world, though …

Although this sentence may initially be interpreted as a call for a methodological discussion
about empirical research techniques, its wider meaning should be sought in the theoretical …

“a simple yet excellent overview of the multilayered path of audience research, tracing its
evolution over the last century…” European Journal of Communication* How has the …