Background Consumers regularly and predictably behave in ways that contradict standard
assumptions of economic analysis such that they make decisions that prevent them from …

Obesity is one of the most pressing health issues affecting our country. This unique volume
is the first to apply behavioral economicsóthe integration of psychological and economic …

The combination of economic and biological factors is likely to result in overeating in the
current environment of cheap and readily available food. This propensity is shown using a …

In this article, insights from psychology and behavioral economics are identified that help
explain why it is hard to maintain healthy eating habits in modern food environments. Most …

Understanding the psychology of how people make decisions can shed light on important
factors contributing to the cause and maintenance of public health problems like obesity …

Most people make many choices regarding their eating and exercise behaviors every day.
When they awake, they must decide whether to eat breakfast, what to eat, and how much to …

The field of behavioral economics combines psychology and economics to investigate how
individuals actually behave as opposed to how they would behave if they were being …

Behavioral economics has potential to offer novel solutions to some of today's most pressing
public health problems: How do we persuade people to eat healthy and lose weight? How …

Obesity is a global public health problem that cuts across age, race, social class, and
culture. This chapter focuses on consumers' own subjective mental experience while …

Many policy interventions that address rising obesity levels in the United States have been
designed to provide consumers with more nutrition information, with the goal of encouraging …