Thanks to the proliferation of smartphones, most people can access mobile game easily. But
they play it very differently. This research focus on the gamer's attributes, not the game …

This paper intends to uncover whether mobile gaming is complemental or substitutable to
traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the …

Past research has identified some positive impacts of game escapism, but has not explored
what drives gamers to escape into games. Research filling this gap will provide game …

This research investigates the factors that affect male gamers' behavioral intention to play
PlayerUnknown's Battlegrounds (PUBG), which is one of the most widely played online …

Nowadays, video games have become the most popular form of entertainment. For this
reason, it is crucial to investigate the positive and negative consequences of gaming. The …

Massively multiplayer online games (MMOGs) have been one of the fastest growing online
entertainments and attracted a great sum of venture investment. Yet, little empirical research …

Today's freemium mobile gaming market faces two major issues: conversion and retention.
To this end, tutorials are used to help players quickly adopt a new game mechanic, but does …

Purpose The purpose of this study is to explore the relationship of gamification design
elements on social play habit and we-intention to continue playing in a mobile multiplayer …

Despite extensive research on user behaviours in free‐to‐play games, what motivates users
to purchase in‐game items is still not well understood. We classify game affordances, gamer …

Purpose The purpose of this research was to explore the stickiness of players' motivation in
a virtual community and to explore the important factors for gamers. Design/methodology …