Background Research suggests that gain-framed messages are generally more effective
than loss-framed messages at promoting preventive health behaviors. Virtually all previous …

This research examines the influence of norm-based messages (positively worded
descriptive vs. negatively worded descriptive vs. injunctive vs. basic information) on …

This research examines the influence of cultural worldviews and message framing on public
opinions toward the human papillomavirus (HPV) vaccination mandate. Consistent with the …

In the context of public service advertisements promoting human papillomavirus (HPV)
vaccination, the current research examines 1) the relative persuasiveness of narrative vs …

Message framing involves the presentation of equivalent decision outcomes in terms of
either gains or losses. Loss-framed messages tend to be more persuasive than gain-framed …

This study investigates the effects of framing and risk perception, and their interaction effects
on human papillomavirus (HPV) vaccination. Based on a 2 (message frames)× 2 (perceived …

This research examines the influence of evidence type (statistical, narrative, or hybrid) and
narrative type (first-person or third-person) on risk perception about human papillomavirus …

Human papillomavirus (HPV) is associated with various serious diseases including cervical
cancer and genital warts. Although the HPV vaccine has been commended as a …

Human papillomavirus (HPV) is a prevalent sexually transmitted infection (STI) among
college students. Although previous research has studied HPV-related health …

Loss and gain frames have been extensively employed to promote vaccination. However,
previous studies have yet to reach a consensus on which frame is more effective. Besides …