Pharmaceutical marketing practices are one of the main reasons that massively influence
the physician's prescribing behavior. This issue has been hardly explored in very little …

Decision–making by physicians on patients' treatment has received increased research
attention. Research on the effect of marketing strategies on prescription behaviour has …

Purpose: This research paper gives an insight about the processes used by local and MNCs
pharmaceutical companies in Pakistan. The purpose of our research is to examine that what …

Purpose: This paper seeks to identify the impact of various pharmaceutical promotional tools
on the prescription behaviour of doctors. Design/methodology/approach: To analyse, 100 …

Prescription decision making is a complicated phenomenon influenced by many factors
including drug strength, the patient's context, prescriber characteristics, health facilities …

Pharmaceutical marketing, medico marketing and Pharma Marketing are the different terms
used by the pharmaceutical companies to promote their products and maximize their sales …

This research focuses on the marketing promotional tools used by pharmaceutical
companies in India and how doctors respond to all these marketing strategies in terms of …

Pharmaceutical marketing is quite different from general marketing as the decision makers
are the physicians (secondary customers) not the patients (original consumers), thus …

Purpose: Aims to determine the most effective promotional tools putatively influencing
physicians' prescription behavior by examining five commonly-used promotional tools: sales …

The main purpose of this study was to investigate the factors effecting doctors' prescribing
behavior in Jordan. A validated questionnaire was distributed to 364 physicians …