Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing
world of technology-enabled business. From performance marketing through to …

The authors, Professor Christopher Bones (Chairman, Good Growth) and Mr James
Hammersley (CEO, Good Growth), have extensive experience of working with businesses …

For a business to thrive competitively in today's marketplace, it needs to have an effective e-
commerce channel. Getting it right opens up new markets and opportunities; getting it wrong …

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of
disruption, many large companies in traditional industries have succeeded at digitizing their …

Practical advice for redesigning “big, old” companies for digital success, with examples from
Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most …

Many senior executives equate “going digital” with specific phenomena such as the advent
of the personal computer, the proliferation of e‐mail, the growth of enterprise resource …

From the Publisher: E-commerce trends-from online portals to business-to-business
exchanges-have captured plenty of headlines, but it's now becoming clear that these trends …

This book gives senior executives the compass they need to navigate the digital revolution,
and achieve long-term business objectives by leveraging digital strategies, channels and …

Every organization makes plans for updating products, technologies, and business
processes. But that's not enough anymore for the twenty-first-century company. The race is …

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand
guidebook that draws on the latest digital tactics and strategic insights to help organizations …