The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

As competition in B2C e-commerce becomes more fierce, online stores have made efforts to
attract consumer attention by adopting state-of-the-art technologies. Specifically, virtual …

The emergence of the metaverse has opened an unbelievable online virtual world offering
real-life immersive experiences to consumers. This study examines customers' fashion …

Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

With the rapid development of virtual reality (VR) hardware devices and virtual technologies,
VR applications in retailing are increasingly becoming an inevitable trend of future …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Though metaverse is gaining popularity as a highly interactive, immersive, and collaborative
3D virtual environment having the potential to enhance consumer experience in multiple …

Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …