… Secondly, we constructed a push-pull mooring force model of the factors influencing
young … push, pull, and mooring forces, which effectively promoted the study of the push-pull-mooring …

This research develops and tests a model on cross‐channel switching intentions using the
PPM framework. Four hundred and fifty‐six valid responses were collected from online and in…

Peer-to-peer (P2P) accommodations research has favored positive aspects, overlooking
consumer loss. We used the push-pull-mooring (PPM) model of migration theory to understand …

… by examining the phenomenon using the Push-Pull-Mooring (PPM) framework in the Christian
… Furthermore, the push, pull and mooring (except variety seeking) factors were found to …

… When universities in China adopted emergency response strategies under the COVID-19
pandemic, students switched from the traditional learning mode to online MOOCs. This study …

The purpose of this study is to examine the antecedents of customers’ brand-switching
behavior with a theoretical approach. The model is developed by using the theory of pull–push–…

… Based on the push-pull-mooring framework, we identified and classified factors that … the free
SQA service), pull factors (ie, satisfaction with the paid SQA service), and mooring factors (ie, …

… of push and pull effects, a negative influence of mooring effects, and an interactive effect of
push and mooring on switching intentions. The push–pull–mooring framework thus is a useful …

… In particular, staff response to health … push-pull-mooring model, originated from the migration
theory, to a theme park reopening. The extant literature shows that push, pull and mooring …

… To fill this research gap, the objective of this study is to propose and validate an extended
push-pull-mooring (PPM) framework to investigate MMS users’ switching intention. The PPM …