A second misunderstanding is that defensive responses to threatening health messages
involve mostly passive strategies such as avoiding or ignoring the evidence. Defensive …

… We examine potential roles of 4 functions of affect in health communication and the construction
of health preferences. … We examine the roles of affect and the affect heuristic in health …

… We focus on the role of affect and imagery processes in health … integrating imagery into health
communications and interventions … research on affect, imagery, and health communication. …

… or written text affects health communication. Four aspects of health communication will be
… This paper reviews research on how pictures combined with text can affect each of these …

… applied to understanding failures in persuasive health communication but for one drawback:
… is the nature of reactance and what role does it play in persuasive health communication? …

… role in disease prevention campaigns about difficult task, however. As Arkin (1989) notes,"
Health … Moreover, communication specialists are often put in the unenviable position of …

… In addition, persuasive communication based on the relative influence of affect and cognition
on overall evaluation may underestimate the influence of the former on decision making. …

… health communication and its application to HIV/AIDS, it may be helpful to briefly review how
communication … To date, the roles of health communication have not been conceptualized …

Page 1 RENATA SCHIAVO “This useful book on the theory and practice of health communication
has proved itself in the public health literature. Health communication is integral to …

… role in each and every step of this dissertation and in my development as a communication
… contributions to the discipline of human communication. Heartfelt gratitude also goes to …