… communication processes and outcomes. This book aims to start filling that gap by … of the
role of nine different emotions in various prevention-focused health communication settings. …

… In this paper, we suggest that emotion plays an especially significant role in media-based
health campaigns, and argue that emotionally evocative narratives—such as personal …

… role of negative emotions, we study here the capacity of a threatening message to generate
the emotions … appeals is widespread in social welfare communications, shame and guilt may …

… of the role communication of positive emotions play in cultivating … emotions is an important
part of healthcare communication. … negative emotions in communication research and training. …

… Inspiration and elevation have barely been addressed in the health communication
literature. But, this mixed emotional experience can motivate message consumers to reflect and …

… emotion-based migration communication. It has been described as a ‘booming industry
alongside more established “communication enterprises”, such as health communication, risk …

… role of emotions in terms of responsibility attribution decisions and framing effects on emotions,
… research including civic engagement, other health issues, and specific questions dealing …

… However, emotions are the missing link in effective communication about climate change. …
role that emotions play in climate change communication. The paper concludes that emotions …

… applied to understanding failures in persuasive health communication but for one drawback:
… is the nature of reactance and what role does it play in persuasive health communication? …

… the mediating role of attribution processes in the relationsbip between emotions and
satisfaction, our results suggest that the relationship between some negative emotions and …