… link between customer engagement and social media use for sales organizations. Besides,
… possibilities interlinking social media and customer engagement into four categories. First, …

… Therefore, we intend to contribute to the understanding of what drives social media usage
in sales, focusing on the sales organization as the unit of analysis, which is particularly …

… Customer engagement (CE) is a key research priority of the Marketing Science Institute (MSI)
due to its importance to marketers, the need for more research-based knowledge on CE, …

… of customer engagement in the sales process. It shows how sales promotion engagement
impacts purchase intention through increased perceived value and increased customer …

… online sales from the perspective of customer engagement. … , and how such engagement
can contribute to sales of online … effect of customer psychological engagement on stimulating …

… When a sales leader exits a key relationship management role, the sales organization faces
replacing senior talent with a less experienced salesperson. This can be perceived as a red …

… executives and customers, this study explores the nature and scope of customer engagement
(… Examples of customer-initiated offerings are yard sales and flea markets, which engage …

… When considering the evolving and unique nature of inside sales, research fails to …
customer engagement and, ultimately, job success. For many sales organizations, inside sales …

… (Mora Cortez & Johnston, 2017), our study focuses on the complete customer engagement
process in LinkedIn that enhances sales revenue at the firm level. In addition to the focus on …

… Customer engagement is the primary focus of many firms. In a study comprising 438 … defined
engagement in terms of sales and repeat sales, 15% defined it as an impact on revenue by …