Social media in B2B sales: why and when does salesperson social media usage affect salesperson performance?

M Bowen, C Lai-Bennejean, A Haas… - Industrial Marketing …, 2021 - Elsevier
social media usage was a key moderator in the relationship between B2B salesperson social
media … from 171 B2B salespeople and find that salesperson social media usage relates …

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

F Bill, S Feurer, M Klarmann - Journal of the Academy of Marketing …, 2020 - Springer
salesperson social media use as the extent to which a … salesperson adopts and invests time
in social media. In particular, we consider salespeople’s use of three types of social media: (1…

Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training

J Ogilvie, R Agnihotri, A Rapp, K Trainor - Industrial Marketing …, 2018 - Elsevier
… %, increasing numbers of B2B salespeople are using social media tools to outperform their
peers and many are closing deals “as a direct result of social media” (Minsky & Quesenberry, …

“Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender

OS Itani, A Kalra, NN Chaker, R Singh - Industrial Marketing Management, 2021 - Elsevier
… of salesperson social mediasalesperson social media use increases salesperson
inclusion-of-the-customer-in-the-self by reducing the psychological distance between the …

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

NN Chaker, EL Nowlin, MT Pivonka, OS Itani… - Industrial Marketing …, 2022 - Elsevier
… ” of inside salespeople at the intersection with social media in … : inside sales strategic social
media use → inside salesperson-… of the social media strategies that inside salespeople use. …

Social media: Influencing customer satisfaction in B2B sales

R Agnihotri, R Dingus, MY Hu, MT Krush - Industrial marketing …, 2016 - Elsevier
… , we find that salespeople using social media technology can … of salesperson's social
media usage on salesperson … of information communication between social media use and …

An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms

L Schmitt, R Epler, E Casenave… - Journal of International …, 2024 - journals.sagepub.com
… apply to salespeople who use social media to develop customer relations. We argue that
the interactive nature of social media allows salespeople access to a larger number of social

A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use

A Kalra, NN Chaker, R Singh, OS Itani… - Industrial Marketing …, 2023 - Elsevier
… , and salesperson performance. Utilizing a sample of 214 business-to-business salespeople,
we find that salesperson social media … , which ultimately affects salesperson performance. …

How social media use enhances salesperson performance

R Franck, M Damperat - Journal of Business & Industrial Marketing, 2023 - emerald.com
… approach, this paper aims to study the influence of social media use on salesperson
performance and its underlying mechanisms from the perspective of salespeople in B2B settings. …

Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance

A Kalra, E Briggs, W Schrock - Journal of Business Research, 2023 - Elsevier
salesperson social media use for work and its downstream effects on empathy and salesperson
… relationship between ethical leadership and salesperson social media use and tests the …