Social media in B2B sales: why and when does salesperson social media usage affect salesperson performance?
… social media usage was a key moderator in the relationship between B2B salesperson social
media … from 171 B2B salespeople and find that salesperson social media usage relates …
media … from 171 B2B salespeople and find that salesperson social media usage relates …
Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences
F Bill, S Feurer, M Klarmann - Journal of the Academy of Marketing …, 2020 - Springer
… salesperson social media use as the extent to which a … salesperson adopts and invests time
in social media. In particular, we consider salespeople’s use of three types of social media: (1…
in social media. In particular, we consider salespeople’s use of three types of social media: (1…
Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training
… %, increasing numbers of B2B salespeople are using social media tools to outperform their
peers and many are closing deals “as a direct result of social media” (Minsky & Quesenberry, …
peers and many are closing deals “as a direct result of social media” (Minsky & Quesenberry, …
“Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
… of salesperson social media … salesperson social media use increases salesperson
inclusion-of-the-customer-in-the-self by reducing the psychological distance between the …
inclusion-of-the-customer-in-the-self by reducing the psychological distance between the …
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
… ” of inside salespeople at the intersection with social media in … : inside sales strategic social
media use → inside salesperson-… of the social media strategies that inside salespeople use. …
media use → inside salesperson-… of the social media strategies that inside salespeople use. …
Social media: Influencing customer satisfaction in B2B sales
… , we find that salespeople using social media technology can … of salesperson's social
media usage on salesperson … of information communication between social media use and …
media usage on salesperson … of information communication between social media use and …
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms
… apply to salespeople who use social media to develop customer relations. We argue that
the interactive nature of social media allows salespeople access to a larger number of social …
the interactive nature of social media allows salespeople access to a larger number of social …
A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
… , and salesperson performance. Utilizing a sample of 214 business-to-business salespeople,
we find that salesperson social media … , which ultimately affects salesperson performance. …
we find that salesperson social media … , which ultimately affects salesperson performance. …
How social media use enhances salesperson performance
R Franck, M Damperat - Journal of Business & Industrial Marketing, 2023 - emerald.com
… approach, this paper aims to study the influence of social media use on salesperson
performance and its underlying mechanisms from the perspective of salespeople in B2B settings. …
performance and its underlying mechanisms from the perspective of salespeople in B2B settings. …
Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance
… salesperson social media use for work and its downstream effects on empathy and salesperson
… relationship between ethical leadership and salesperson social media use and tests the …
… relationship between ethical leadership and salesperson social media use and tests the …