The role of social media in affective trust building in customer–supplier relationships
… a company or a salesperson and their customers through social media platforms.
Therefore, it is reasonable to expect that information conveyed through social media (interaction-…
Therefore, it is reasonable to expect that information conveyed through social media (interaction-…
A conceptual framework for successful salesperson role change management
JH Oh - Journal of Business & Industrial Marketing, 2017 - emerald.com
… on salesperson role and presents salesperson role change process that shows individual
salespersons’ … on the salespersons’ role to show salespersons’ adaptive role changes. …
salespersons’ … on the salespersons’ role to show salespersons’ adaptive role changes. …
An Exploration of the Value of Online Social Networks for Salespeople
ME Shoemaker - … Journal of Customer Relationship Marketing and …, 2012 - igi-global.com
… to adopt social media. FaceForce, for example, is an application that allows salespeople to
look … ” or applications that are combinations of existing social media. Sparta, a company that …
look … ” or applications that are combinations of existing social media. Sparta, a company that …
Lonely consumers and their friend the retail salesperson
… via in-store salespersons capable of satisfying the social needs of consumers … —social and
emotional—influence the degree to which consumers use in-store sales personnel for social …
emotional—influence the degree to which consumers use in-store sales personnel for social …
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
S Ben Saad, F Choura - European Journal of Marketing, 2023 - emerald.com
… Working on VRAs is original as they represent the technology that can replace salespeople.
In … , which to date has focused on other sales channels such as social media platforms. …
In … , which to date has focused on other sales channels such as social media platforms. …
Keep the social in social media: The role of social interaction in avatar-based virtual shopping
… The results suggest that a consumer's social interaction with a salesperson and a peer
shopper in the form of avatar-mediated communication enhances the consumer's …
shopper in the form of avatar-mediated communication enhances the consumer's …
(Re) defining salesperson motivation: Current status, main challenges, and research directions
… borrowing insights from literatures in social identity theory, social exchange theory, and social
network theory to get better insight into the nature of salesperson motivation to sell in team-…
network theory to get better insight into the nature of salesperson motivation to sell in team-…
Alone on an island: A mixed-methods investigation of salesperson social isolation in general and in times of a pandemic
… negative effects of salesperson social isolation. … salesperson social isolation influences
salesperson performance. In Study 2, expanding on Study 1, we reveal that salesperson social …
salesperson performance. In Study 2, expanding on Study 1, we reveal that salesperson social …
The role of analytical CRM on salesperson use of competitive intelligence
… For example, a buyer may indicate to the salesperson that the salesperson’s product has
a unique benefit no longer available with a competitor’s product. This could be an important …
a unique benefit no longer available with a competitor’s product. This could be an important …
Clarifying the influence of emotional intelligence on salesperson performance
… salesperson performance, this research posits that EI affects salesperson performance through
salesperson … to supplement the literature on salesperson performance by offering insights …
salesperson … to supplement the literature on salesperson performance by offering insights …