… impulse purchases, such as how LQS and LTS affect a consumer’s online impulse purchase.
… how scarcity promotion strategies impact impulse purchase in the online shopping context. …

… effects of such a promotion strategy on consumers’ online impulsive purchase. Based on …
of scarcity messages in aspects of limited-quantity and limited-time on impulsive purchase. By …

… impact of scarcity promotion and cause-related events on impulse buying. Study 1a verifies
that scarcity promotion promotes consumers’ impulse purchase … Scarcity promotion provides …

… the relationship between scarcity notifications and people's … Scarcity messages are
positively linked to perceived arousal, which contributes to impulsive and obsessive purchasing…

… ’ impulse purchases. This study assumed that … the scarcity effect on consumers’ impulse
buying, can assist consumers realise that scarcity is employed as a marketing tactic to promote …

… focus on the scarcity of time in the online promotion context. … conditions does time scarcity
promotions become effective. … messages in promotions and impulse purchases through the …

… Impulse purchasing among young and adult consumers is showing a rising trend. It is not …
and promotional emails that employ scarcity promotion, they can reduce their impulse buying …

… scarcity and price promotions influence the purchase decision. In an effort to protect fragile
margins, some retailers have begun to lower inventory to avoid offering huge discounts on …

… of the types of scarcity messages or simultaneously integrated … the effect of scarcity messages
on impulse purchasing online. … In a limited-time scarcity message, the promotional offer is …

… time scarcity), both of which watched a video promoting a famous tourism city (Suzhou) in …
This study investigated the influence of time scarcity on impulse purchasing within a tourism …