… between perceived scarcity and impulsive buying behavior … is enough to trigger impulsive
purchases, especially during crises … This take is to minimize promoting the fear of COVID-19 in …

… how scarcity promotion strategies impact impulsive purchasing in the … influence consumers’
impulsive purchase through the fully … Limited time promotion and limited quantity promotion …

… Thus, the majority of this sample was familiar with online purchase and roughly aware of
promotions with scarcity claims. Seventy-seven percent booked once a month or less a hotel …

… to sales promotion such as perceived perishability and scarcity … In this study perceived
scarcity refers to the scarcity of the … Impulse purchase intention of Chinese customers at the …

… and purchasing experience influenced impulse purchase in … Therefore, we hypothesize that
the scarcity message in … statistical data, we assume that Promotion, Recommendation of an …

… channel for social commerce while promoting impulse purchases at the same time [60,77]. …
processing to explain online impulse buying. They found that scarcity and popularity claims …

… This research investigates the effect of limited availability using supply and demand-based
scarcity with price promotion on traveler decisions and cognitive dissonance. Two …

… Firstly, it is necessary to create scarcity in terms of product quantity and purchase time.
Secondly, … How does scarcity promotion lead to impulse purchase in the online market? A field …

… , sandwiches, or lottery tickets rather than scarce fuel at gas stations are not … promotion
literature that focuses on consumers who seek a promoted product and possibly make purchases …

… Many e-commerce platforms such as Amazon and Booking.com use scarcity messages,
which refer to promotional cues that nudge consumers’ purchase decisions. While scarcity …