… Flash sales have often been seen as an effective promotion strategy that has been used in y
… the scarcity marketing construct with ash sales to see how insights from scarcity marketing …

… the promotional product according to a predetermined time. After the promotional period …
This research describes abouttime scarcity, buying intensity, and influencetime scarcity on the …

… and panic buying and in-store hoarding, practitioners’ personalized product, price, promotion
and distribution activities will increase the level of need for uniqueness, which in turn will …

… information and scarcity messages towards online impulse buying … sales through effectively
designing their promotional plans. … Prior to the actual impulse purchase behaviour, the …

… studies examining consumers’ purchase intention in the TBYB … about scarcity through
examining three dimensions of scarcity… Price scarcity signals that the price is promotional and only …

… and the effects that both can promote on consumer purchase behavior. Considering that …
on the effects promoted by the occurrence of stock-out and scarcity in online shopping …

… An analysis of consumer instantly impulse purchasing propensity in cyber market.
Journal (jf the Korean Home Economics Association, 38(1 2), 111-129. Kim, Y., & Park, J. …

… is a scarcity of comprehensive research on online impulsive … by sales promotion to make
impulsive online consumption than … retailing factors on consumer impulse purchases. Journal of …

… In light of this, marketing managers can capitalize on seasonality to promote scarce
products, accentuating the limited availability and the “living in the moment” value of …

… This research constructed an impulse purchase model under the e-commerce live … For
non-price promotion, we use the "scarcity" promotion strategy, limiting the item's quantity and time …