… The effectiveness of using simulation in marketing classes is … 173 students engaged in a
simulation game as part of a … Effort Expectancy with a marketing simulation game. In addition, …

… However, we should observe that this research was conducted with classes who had just
finished playing TMG!, and for most of the students this had been their first experience of a …

… consider what this means for the users of marketing simulation games. … games for use in
their classes. Vos and Brennan (2010) conducted interviews with marketing simulation game …

… adopt and others choose not to adopt simulation games for their selling and sales management
classes. We find that students consider simulation games more fun, but less useful than …

… have been established, marketing simulation games will be presented, … simulation games
as “an appropriate method to facilitate experiential learning”. But, what is a simulation game…

… the play of a marketing simulation game impacts game participants’ … in relation to a marketing
simulation game experience. The … The simulation used in the class was Merlin: A Marketing …

… “Upon learning about marketing myopia in tutorial classes and in the lectures, we decided
to change the way we made our tactical decisions and we formed a clear strategy for ourselves…

… simulation game, two methods for evaluating whether students learn from playing the game,
and … A majority of these games addressed marketing or strategic policy issues. Bodo (2002) …

… These simulators are used as support tools in the … simulation games. To do so, we present
the results of the teaching innovation experience based on the Quantum marketing simulation …

… The data gathering instrument was a self-completed questionnaire distributed in class to
cohorts of third year marketing students at the two universities who had recently finished a …