… advertising. This study investigates how features of brand content influence social media
advertising effectiveness by … -response model and classic advertising effectiveness models. An …

… This study aims to investigate how aspects of mobility affect social media advertising
effectiveness (ie consumer purchase intention) on mobile platforms from the perspective of the fit-…

… Despite the current boom of Social networking sites for marketing, this study reveals that
effectiveness of advertising through social networking sites. However, a Social networking site …

… Thus, the present research argues that SNS advertising effectiveness should be evaluated
via emotional appeal instead of entertainment; emotional appeal is an integrative concept …

… Therefore social media provides tantalizing hints of untold promise, but with not … social
media advertising suggests an interesting question that this paper seeks to address 'is it effective …

… advertising? To explore the relationship between brand engagement on social media and
search engine advertising effectiveness, … and search engine advertisement data from Google. …

… on social media advertising effectiveness is important theoretically and practically. Theoretically,
the current study extends social media … enables advertisers to create effective behavior …

… The purpose of this study is to examine how perceived ad relevance and privacy concern
influence the effectiveness of social media ads in terms of attention and avoidance. The results …

… The study selected four popular social networking sites such … responses about social media
and social media advertising. The … and developing social media platform for advertisement in …

… mechanics, anthropomorphism, and found its conditional effect on interactivity and message
vividness in strengthening the effect of advertisement effectiveness in social media platforms…