… using social media brand communities to engage consumers … communities in social media
and consumer engagement) is … consumer engagement in social media brand communities. …

… This study aims to propose an experiential model of consumer engagement focusing on …
social, epistemic and embodied dimensions and tests their impact on consumer engagement…

… of consumer engagement with a firm’s social media efforts. Five antecedents of social media
engagement were identified, including brand, product, consumer, content and social media …

… which social media channels … to consumer engagement in branded social media. Past
research has suggested that brands should focus on maintaining a social presence across social …

… most proper measures for consumer engagement in the context of social media, this paper
… of consumer engagement measures. We select 3 scales of consumer engagement out of 13 …

… phenomenon of consumer engagement in online brand community, this study adopts a
social media user-oriented approach. Based on the premise that consumer engagement is …

… the role of content in driving consumer engagement in social media in a large-scale field …
with consumer engagement, and investigate how the role of content varies across engagement …

… social media settings, we address this identified literature gap. Specifically, we conceptualize
CBE as a consumer's … extent may focal aggregated consumer engagement states exhibit …

… levels of consumer engagement with small firm social media … in higher levels of consumer
engagement manifested as ‘likes’, ‘… are made, in influencing levels of consumer engagement. …

… content in driving consumer engagement in social media in a … advertising content attributes
affect engagement and that the … of our engagement data and the ability to content code social …