… outcome metric for the development phase of the NPD process. As a result, this study
investigates the effect of traditional and social media IT tools on management evaluation. …

… ’s development and use of social media as an extension of their marketing strategy. This
phenomenon has only developed within the last decade, thus social media … of social media on …

… of social media tools and different perceptions and attitudes towards social media tools use.
… on student level of knowledge about social media tools, which will provide information on …

… are using social media as a marketing tool, which are the benefits that they gain and also
which are the biggest challenges that they face while they try to adopt this new marketing tool. …

… seven social media platforms: … social media can energize traditional and online instruction,
it also cuts across three disciplines of higher education offering insights on how social media …

… social media, most academics have not yet fully embraced these technologies for their own
professional development … If we are to truly reap the benefits of the social web, why not take …

… This chapter demonstrates the strategic use of social media by firms interacting with …
This chapter looks at four advantages of social media. Social media provides a mechanism …

… Social media are gaining … Social media offers DMOs with a tool to reach a global audience
with limited resources. The aim of this study is to explore the usage of social media among the …

… networking sites to be utilized as an effective marketing tool in engaging consumers to … of
social media sites for marketers. This paper is also trying to enlighten some social media tools …

… social media accounts for self-development and also to determine how the use of MOOCs
program via social media … on social media. They have also mentioned that, they preferred the …