… The purpose of this study was to compare the relative value ofsocial support and subjective
norm for predicting exercise intention and behavior within the theory of planned behavior. …

… = 61) for exercise behaviour. Results identified that a general subjective norm factor was an
… over two separate injunctive and descriptive norm components. In contrast, a specific self-…

… instead that raising subjective norm to a moderate … exercise domain. From an intervention
perspective, moving from lower levels of subjective norm to moderate levels of subjective norm …

… in the health domain than in the exercise domain. Specifically… in the health domain were .52
for subjective norms and .28 for … the exercise domain were only .34 for subjective norms and .…

… moderators were identified as predicting exercise intentions. One keyfinding of … subjective
norm-intention relationship. The construct of subjective norm has not really explained exercise …

… , regular exercise over the next 2 weeks would be.” We measured subjective norm with items
… We used 2 items to measure the injunctive component of subjective norm: (1) “Most people …

… subjective norm and exercise intention and behavior vary with the type of subjective norm
… Thus, the measurement of subjective norm in the exercise domain has focused on injunctive…

… over exercise (which is especially relevant for later stage change). With regard to subjective
norm, … Finally, as an exploratory exercise, we also examined the determinants of each pair of …

… of typical behaviors) subjective norms; and capacity (ie, … subjective norms can be reflected
by the degree to which an individual feels pressured to engage in the behavior (ie, normative …

… Subjective norms were assessed by having subjects … exercise behavior. The present findings
suggest that the theory of planned behavior may be fruitfully applied to the exercise domain…