… This study investigated the impacts of purchase timing and the framing effects of scarcity in
… moderator between scarcity framing and consumers’ estimations of ticket availability and …

… (eg, promotions, ticket cost), the impact of scarcity has remained uninvestigated. Based …
tickets remained (ie, the scarce condition) than when tickets remained abundant (the not scarce …

… experimented myriads of online marketing techniques to differentiate … Ticket marketplace
distributors have primarily displayed different visual and graphics to convey scarcity of tickets …

… whereby novel social, technological and market agencing takes place (Cochoy, … ticket
market becomes of concern because digitalizing offers new challenges to ideas of scale, scarcity …

… Then, we address the key questions raised above by modeling the impact on primary-market
demand of the existence or absence of a secondary market (whether provided by a single-…

… This article explains the relationship between scarcity and panic buying … scarcity positively
related to panic buying. The expected finding is a positive relationship between scarcity and …

… ’ and the advance ticket sales market provides a ripe laboratory … undergo when booking and
purchasing sporting event tickets. … of scarcity (numeracy and anchoring) used in the current …

… In contrast to finding modest support for scarcity pricing, we find that ticket characteristics …
the variation in ticket pricing. These results, taken together, suggest that scarcity pricing plays a …

… Once a venue sells out, ticket prices increase as resellers … of scarcity from the strategic
use of scarcity in a marketing … scarcity and strategic versus non-strategic drivers of scarcity, to …

… theories of scarcity-based marketing, and developed a conceptual framework that describes
the key factors of product scarcity and how they influence both consumers and the market. …